Essays about: "service mix marketing"

Showing result 6 - 10 of 30 essays containing the words service mix marketing.

  1. 6. How firms can reduce the risks with fixed price contracts

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Alexander Aniol; [2017]
    Keywords : ;

    Abstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE

  2. 7. Justifications of private actors in the provision of welfare services to vulnerable populations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Maheu; [2017]
    Keywords : Marketization; Employment; Welfare State; Justification; Criticisms;

    Abstract : The support and matching program is a unique case of marketization of job-brokerage by the Swedish Public Employment Service since 2007. This program impacts especially the foreign-born population facing disproportionate unemployment rates in Sweden. READ MORE

  3. 8. Creating a new food category - Insights from stakeholders in the Swedish Market

    University essay from Lunds universitet/Förpackningslogistik

    Author : Silvia Garcia Gonzalez; [2015]
    Keywords : New food category; positioning; Swedish food market; innovation; evolution; Technology and Engineering;

    Abstract : Title Creating a new food category - Insights from stakeholders in the Swedish market Author Silvia D. García González Division Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University Supervisors Märit Beckeman and Karla Marie Paredes Issue of Study The food industry faces a large number of challenges. READ MORE

  4. 9. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Abstract : Problem definition:In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

  5. 10. Mervärden i livsmedelsprodukter : en fallstudie av en marknadsledare

    University essay from SLU/Dept. of Economics

    Author : Wilhelm Konradsson; Therese Rödin; [2014]
    Keywords : design; differentiering; identitet; igenkänningsfaktor; livsmedel; mervärdesgrund; turkisk yoghurt; varumärke;

    Abstract : Konkurrensen på den svenska dagligvarumarknaden är stor. I dagens matbutiker möts konsumenten av ett ofantligt utbud av produkter. Varje vara finns i olika märken, i olika prisklasser och i olika produktutformningar med olika egenskaper. READ MORE