Essays about: "service promotion strategy"
Showing result 1 - 5 of 16 essays containing the words service promotion strategy.
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1. Promoting a Circular Economy in the Mobile Phone Product System in China
University essay from KTH/Hållbar utveckling, miljövetenskap och teknikAbstract : The concept of the circular economy has been introduced to China and encouraged to be implemented in manufacturing industries by the government in recent years. The implementation of a circular economy in the mobile phone product system can potentially serve as a solution to reducing a significant amount of waste mobile phones. READ MORE
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2. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE
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3. Are limited editions limited to products?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. READ MORE
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4. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE
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5. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen
University essay from Lunds universitet/Teknisk logistikAbstract : Problem -‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE