Essays about: "service quality in airlines"
Showing result 1 - 5 of 6 essays containing the words service quality in airlines.
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1. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE
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2. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE
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3. Visualising and scaling information in a flight operations schedule
University essay from Lunds universitet/Ergonomi och aerosolteknologiAbstract : Flygprestanda AB supplies IT services for airline operations, management and control. The system delivered to facilitate this is the Flight Operation Control System or FOCS. This thesis addresses the Schedule View service included in the FOCS system. The Schedule View is a tool where the user gets an overview of aircrafts and planned flights. READ MORE
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4. Service Quality and Customer Preferences : A study of interactional service quality in the airline industry
University essay from Handelshögskolan vid Umeå universitetAbstract : In recent years, large efforts have been put on enhancing effectiveness in organizations. No resources are dispensable, and a dollar saved is a dollar earned. This is probably something that is rather easy to compute and control within the production sector. READ MORE
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5. The Identification of Gaps between perceived and required Service Quality and Strategies to increase Customer Satisfaction
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The assurance of customer satisfaction is an increasing challenge for airline companies. Bridging the gap between passenger expectations and the perceived image of service quality is a permanent problem that is in the need to be optimized. READ MORE