Essays about: "service recovery paradox SRP"

Found 2 essays containing the words service recovery paradox SRP.

1. 1. Reaching the Service Recovery Paradox : Using the Anchoring Effect to Reduce Required Monetary Compensation

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jesper Björkman; Nathalie Kron; [2022]
   Keywords : service failure; service recovery; service recovery paradox SRP ; anchoring effect; cognitive bias;

   Abstract : Aim: When service failures occur, companies must use service recovery actions to recover customer satisfaction. The service recovery paradox refers to the paradox which occurs when a customer is more satisfied after successful service recovery, than they would have been if no failure had occurred. READ MORE

3. 2. Where Service Recovery Meets its Paradox : A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Andreas Edström; Beatrice Nylander; [2021]
   Keywords : service failure; service recovery; service recovery paradox; service recovery hotel industry; customer satisfaction;

   Abstract : Title: Where Service Recovery Meets its Paradox - A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry  Level: Student thesis, final assignment for Bachelor Degree in Business Administration  Author: Beatrice Nylander & Andreas Edström  Supervisor: Patrik Sörqvist  Date: 2021 – June  Aim: The purpose of this study was to, within the hotel industry, investigate at what level of service recovery the service recovery paradox will come into existence.  Method: Two surveys have been conducted where 190 respondents were introduced to a scenario- based service failure in the hotel industry. READ MORE