Essays about: "service theory b2b"

Showing result 1 - 5 of 14 essays containing the words service theory b2b.

  1. 1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  3. 2. Driving the Change - A qualitative case study on how the adoption of a new technology can influence, enable and hinder companies' resource integration processes in a B2B context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Simon Taillefer Dellenholt; Jamil Summaq; [2022]
    Keywords : resource integration; service-dominant logic; hydrogen; heavy trucks;

    Abstract : Service-dominant logic moves the focus from goods to service provision, suggesting that all value is co-created as actors engage in exchange. Although resource integration is central to service-dominant logic as it is necessary in order for actors to create value, more empirical research is needed on the topic. READ MORE

  4. 3. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anna Petterson; [2022]
    Keywords : Sustainability activities; Brand equity; Brand identity; Brand reputation;

    Abstract : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. READ MORE

  5. 4. Exploring the possibilities for MaaS in the everyday mobility - A qualitative study of pilot projects in different phases

    University essay from Göteborgs universitet/Graduate School

    Author : Gabriel Bredstenslien Johansson; [2021-07-07]
    Keywords : Mobility as a Service; MaaS; Business modelling; Business model design; Business model development; Business model innovation;

    Abstract : The objective of this research is to identify how MaaS solutions can be designed to have a greater impact on everyday mobility. This research contributes by identifying existing barriers for present projects in all of their phases as well as expressing possible solutions moving beyond them, based on state-of-art business model theory. READ MORE

  6. 5. Disruptive business model transitioning in B2B : A subscription-based approach for Industry 4.0

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : William Fjellström; Vladislav Snitko; [2021]
    Keywords : Disruptive innovation; Industrial Internet of Things; Subscription-based business models; Software as a Service; Product Service System;

    Abstract : Industry 4.0 has introduced technologies such as machine learning, Internet of Things (IoT), and cloud computing, which has disrupted markets across different industries. These technologies are prime examples of what has come to be known as disruptive innovations. READ MORE