Essays about: "services marketing dissertation"

Showing result 1 - 5 of 6 essays containing the words services marketing dissertation.

  1. 1. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

  3. 2. The complex service field-Is it possible to standardize?

    University essay from Institutionen för ekonomi

    Author : Lisette Wallgren; [2008]
    Keywords : ;

    Abstract : The field of complex services contains several actors. First it is the complex service companies that supply a professional service supplier. The professional service provider acts in many cases as a consultant. Secondly, the professional service provider works together with the client to reach a more efficient marketing. READ MORE

  4. 3. Kundrelationer på Internet : en utveckling av Skandias webbplats

    University essay from SLU/Dept. of Forest Products

    Author : Malin Skoglund; [2008]
    Keywords : relationsmarknadsföring; kundrelationer; försäkringsbranschen;

    Abstract : This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group's Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. READ MORE

  5. 4. "Scent and sensitivity" : Scent Marketing with regard to sensory hyper-reactivity

    University essay from Sektionen för Hälsa och Samhälle

    Author : Karin Kvist; [2008]
    Keywords : ;

    Abstract : Abstract: Scent marketing is an area of predicted growth, with almost endless possibilities. It can successfully be applied to products, premises, places and services. READ MORE

  6. 5. Data Mining and Mobile CRM : An Update

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Turk; [2007]
    Keywords : mobile customer relationship management mCRM ; electronic customer relationship management eCRM ; short messaging service SMS ;

    Abstract : In recent years, an element of CRM; eCRM has become a topic of major importance. However, the wireless medium as an element of CRM is rarely taken into consideration and the literature concerning mCRM is scarce. READ MORE