Essays about: "services marketing tourism"

Showing result 1 - 5 of 19 essays containing the words services marketing tourism.

1. 1. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

   University essay from Södertörns högskola/Företagsekonomi

   Author : Jongwoo Lim; [2023]
   Keywords : Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

   Abstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE

3. 2. Clearcut tourism : a framework for a forest regeneration initiative based on sustainable forestry and public participation involvement

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Tamara Hadházi; [2023]
   Keywords : sustainable forestry; landscape architecture; clearcutting; sustainable tourism; ecosystem-based forestry; single-tree selection; clearcut-tourism; sustainable business model; environmental psychology; environmental education; ecosystem services; detached tourism;

   Abstract : Swedish forestry (and forestry in general) is a long-term investment that should last through generations. Some generations are only putting in the money to take care of it and not seeing much profit. Sometimes there is a point, where an individual landowner decides, it is time to get at least some income by clearcutting the forest. READ MORE

4. 3. The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tanvir Ahmed; Laudicéia da Silva Åkesson; [2022]
   Keywords : Virtual Reality; Barrier-free tourism; value; and Consumer Behavior; Social Sciences;

   Abstract : Virtual reality (VR) has dominated technology headlines in recent years with its ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. READ MORE

5. 4. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

   University essay from Umeå universitet/Företagsekonomi

   Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
   Keywords : ;

   Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

6. 5. Discovering the Effects of Sharing Economy for Tourism and Hospitality Industry in the Stockholm and Uppsala Region

   University essay from Uppsala universitet/Industriell teknik

   Author : Pedro Antonio Carrillo Zavala; Barış Süslü; [2020]
   Keywords : ;

   Abstract : The aim of this research is to investigate the current situation of how the growing demand on Peer-to-Peer services (P2P) like Airbnb is affecting the conventional establishments and businesses in the tourism and hospitality (TH) sector in the Stockholm and Uppsala Region. In other words, understanding the effects of the sharing economy (SE) and picturing its place inside (or in the opposite of) the TH industry. READ MORE