Essays about: "services of IT industry in pakistan"

Showing result 1 - 5 of 7 essays containing the words services of IT industry in pakistan.

  1. 1. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yaser Qayyum; [2017]
    Keywords : Product Differentiation; Service Differentiation; Innovation; Customer Satisfaction; Service Quality; Customer Value; Value Added Services; Price; Advertising Promotion; Regulations; Competitive Imitation;

    Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE

  2. 2. Evaluation of Customers Adoption  of Mobile Technologies For Shopping and Factors Motivating Consumers to  Adopt Mobile Shopping.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Muhammad Junaid; muhammad Iqbal Fahim; [2016]
    Keywords : Mobile commerce; mobile banking applications; Customers’ satisfaction;

    Abstract : Advancement in information technology has influenced various aspects of human lives. The penetration of information technology is likely to increase in future. Therefore, it is imperative that one should be aware of the factors, which encourage or discourage customers towards use of information technology and related products and services. READ MORE

  3. 3. The Concept of Mental Models in Co Design

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan; Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Irfan Zeb; Shah Fahad; [2012]
    Keywords : Collaborative design; team mental models; shared mental models; organizational learning; shared understanding;

    Abstract : This study will provide an overview of mental models in teams and the significance of this particular concept for design teams. Researchers have applied the concept of mental models to understand how people perform tasks on the basis of their knowledge, assumptions, predictions and expectation. READ MORE

  4. 4. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

    University essay from Högskolan i Skövde/Institutionen för teknik och samhälle; Högskolan i Skövde/Institutionen för teknik och samhälle

    Author : Abid Naeem; Ssebunnya Henry; [2010]
    Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

    Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

  5. 5. Micro Credit to Micro Finance institutions

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Yasir Paracha; Muhammad Amin; [2008]
    Keywords : Micro Finance; economically active poor; Pakistan; financial system approach; Poverty lending approach;

    Abstract : Fighting poverty is one of the core objectives of the Millennium Development Goals (MDG).Micro Finance is the best way to eradicate poverty and to empower people. Micro finance is the newly emerging financial industry. It has the target market of more than 1. READ MORE