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Showing result 1 - 5 of 8 essays matching the above criteria.
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1. What leads to Ostracism and its consequences : Evidence from the departmental stores of Sweden and Pakistan
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Ostracism is among vastly researched and discussed psychological phenomena that have been discussed in the workplace context vastly for three decades. As the severity of the issue, employees usually let the discrimination go unnoticed and therefore the cases are not reported. READ MORE
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2. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE
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3. Evaluation of Customers Adoption of Mobile Technologies For Shopping and Factors Motivating Consumers to Adopt Mobile Shopping.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Advancement in information technology has influenced various aspects of human lives. The penetration of information technology is likely to increase in future. Therefore, it is imperative that one should be aware of the factors, which encourage or discourage customers towards use of information technology and related products and services. READ MORE
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4. The Concept of Mental Models in Co Design
University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolanAbstract : This study will provide an overview of mental models in teams and the significance of this particular concept for design teams. Researchers have applied the concept of mental models to understand how people perform tasks on the basis of their knowledge, assumptions, predictions and expectation. READ MORE
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5. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan
University essay from Institutionen för teknik och samhälleAbstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE