Essays about: "services word of mouth"
Showing result 1 - 5 of 35 essays containing the words services word of mouth.
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1. An Exploratory Analysis of Illiquid Assets: A Case Study On Dicopay Company
University essay from Göteborgs universitet/Graduate SchoolAbstract : In Business life, whether companies are selling goods or services, one thing is certain: cash is king. The success of a Small-to-Medium-Enterprise depends on the money at hand, and a series of aspects can positively or negatively influence the availability of cash. READ MORE
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2. Unveiling the Depths of Customer Satisfaction : An Exploratory Qualitative Study on Chatbot Services and the Expectation Confirmation Model (ECM)
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The Expectation confirmation model (ECM) is commonly employed to investigate technological advances and customer satisfaction with chatbots. However, customer satisfaction is a multifaceted concept intertwined with emotions and subjective perceptions, comprehending customer satisfaction fully can therefore be challenging. READ MORE
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3. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE
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4. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE
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5. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). READ MORE