Essays about: "servicescape in the banks"

Found 2 essays containing the words servicescape in the banks.

  1. 1. "How convenience, employees and servicescape, influenced by cultural differences, affect customer experience in banks" : a cross-cultural study comparing Sweden and the United States.

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Dylberina Koci; Amanda Sidark; [2014]
    Keywords : Banks; customer experience; convenience; employees; servicescape; cross-cultural; cultural differences; Hofstede; masculinity vs. femininity; Sweden; the United States;

    Abstract : The importance of customer experience in the banking sector is steadily increasing due to product similarity, competition and the global expansion. Additionally, in the twenty-first century, the focus has shifted from a service-based to an experience-based economy where senses, feelings, impressions, perceptions and emotional connections have become central. READ MORE

  3. 2. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

    University essay from Institutionen för ekonomi

    Author : Wesley van der Deijl; [2008]
    Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

    Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE