Essays about: "set of Questionnaire about the impact of Advertisement on Brand Equity"

Found 1 essay containing the words set of Questionnaire about the impact of Advertisement on Brand Equity.

  1. 1. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

    University essay from Ekonomihögskolan, EHV

    Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
    Keywords : consumer preferences; influence; buying behaviour; factors;

    Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE