Essays about: "share of wallet"
Found 5 essays containing the words share of wallet.
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1. What Dictates Consumer's Loyalty?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE
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2. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: This paper investigates how open banking is thought to influence customer loyalty in a retail banking context. The study is limited to the established banks on the Swedish market and aims to illustrate how banks perceive and react to open banking, and what this means for customer loyalty in retail banking. READ MORE
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3. Performance of Customer Reward Programs on the Swedish Grocery Retail Market
University essay fromAbstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE
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4. Attitude vs Action - The predictability of attitudinal estimation models on purchasing behaviour
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Understanding consumer behaviour has become increasingly important for decision makers. As a result, tracking data to assess consumer attitude, intention and loyalty is growing in popularity. While survey based insights provide knowledge about intended and probable behaviour, this approach does not have full descriptive power for actual behaviour. READ MORE
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5. The Impact of Soccial Networking on Customer loyalty : Facebook case
University essay from Ekonomihögskolan, ELNUAbstract : This bachelor thesis studies the impact of social networking on customer loyalty. Customer loyalty is defined as a commitment to re-buy a specific product or service in the future, despite external influences. There are several influencers of customer loyalty that must be taken care of, e.g. READ MORE