Essays about: "sharing economy"

Showing result 11 - 15 of 250 essays containing the words sharing economy.

  1. 11. Sharing Economy Accommodation Platforms and their Perceived Effects : A Case Study on Stakeholders in Italian Rural Tourism

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Francesca Papais; [2023]
    Keywords : sharing economy; Airbnb; rural areas; rural tourism; accommodation; perceived effects; stakeholders; Social Exchange Theory; SET; community;

    Abstract : Sharing economy accommodation platforms, particularly Airbnb, influence tourism, generating copious socioeconomic effects in cities, regions and greater areas. However, the impact of this phenomenon remains understudied in rural areas. This study aims to examine the perceived effects of Airbnb in a rural context. READ MORE

  3. 12. Unlocking the Potential of AI-driven Circular Business Model Innovation : A case study of an industrial symbiosis

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Björn Tomas Minde; Niklas Bäcklund; [2023]
    Keywords : Artificial intelligence; Circular business model; Circular business model innovation; Circular economy; Industrial symbiosis; Artificiell intelligens; Cirkulär affärsmodell; Cirkulär affärsmodell innovation; Cirkulär ekonomi; Industriell symbios;

    Abstract : Purpose – This study aims to explore and provide empirical insights into AI-driven circular business model innovation (CBMI) in industrial symbiosis. In doing so, it addresses the knowledge gap regarding how industrial companies can use AI to amplify circular business models and facilitate AI-driven circular innovation. READ MORE

  4. 13. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Sharmin Akter; Sana Raja; [2023]
    Keywords : Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

    Abstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE

  5. 14. A Peer-fect Website Marketing Strategy

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ellen Klofsten; Märtha Sandin Värn; [2023]
    Keywords : P2P rental platform; service marketing; sharing economy; sensemaking; Technology Acceptance Model; Social Sciences;

    Abstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE

  6. 15. Why rent if you can buy? : Exploring Drivers of Collaborative Consumption and Communication Strategies for Consumer Behavior Change

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Andrea Wielath; [2023]
    Keywords : Keywords: Collaborative Consumption; Sustainable Consumption; Motivators; Environmental Communication; Thematic Analysis; In Depth Interviews;

    Abstract : Collaborative Consumption is an economic model wherein consumers gain access to goods without acquiring ownership, for example through sharing, trading, swapping, or renting (Belk, 2014). This approach is often viewed as a means to enhance resource efficiency and transform the economy in a sustainable way (Botsman, 2013). READ MORE