Essays about: "sharing fashion"

Showing result 1 - 5 of 46 essays containing the words sharing fashion.

1. 1. The Devil Wears (New) Prada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Björkman; Elsa Spenninge; [2023]
   Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

3. 2. Digital transformation in the fashion industry - Understanding collaborative technology adoption

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Anderhagen Holmes; [2023]
   Keywords : Digital transformation; technology adoption; team technology adoption; technology implementations; 3D CAD in fashion design; team interaction; collaborative adoption; Digital transformation; teknikimplementering; teknikimplementering genom samarbete; 3D CAD i modeindustrin; team-interaktioner;

   Abstract : Digital transformation is changing the world with new technology being employed and changing how different industries approach their operations. The pressure of transformation is felt by the fashion industry, where the design process is changing through the use of new technology, such as 3D CAD systems for developing garments. READ MORE

4. 3. Potential of decentralised blockchains for the digital product passport : Need for traceability and transparency in textile industries

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Arafat Saleheen; Shafin Afrid; [2023]
   Keywords : Digital Product Passport; Blockchain Technology; Transparency; Traceability; Fashion and Textile Industry.;

   Abstract : Purpose: The study explores the integration of blockchain technology with Digital Product Passports (DPP) to facilitate information transparency to address industry-wide concerns. Methodology: This research employed a qualitative exploratory design, utilizing detailed semi-structured interviews with individuals involved in the relative field. READ MORE

5. 4. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
   Keywords : Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

   Abstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE

6. 5. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online

   University essay from Göteborgs universitet/Graduate School

   Author : Agnes Ahlman; Elin Jansson; [2022-08-04]
   Keywords : Luxury; The Luxury Consumer; Millennials; Unidirectional factor; Multidirectional factors;

   Abstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE