Essays about: "shopper mode"

Found 1 essay containing the words shopper mode.

  1. 1. Shopper Mode- Shopper Marketing from a shopper perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Charlotte Borgeke Nilsson; Caroline Lundström Ek; [2012]
    Keywords : Apoteket Hjärtat; Swedish pharmacy market; Shopper Marketing; shopper perspective; shopper mode; Business and Economics;

    Abstract : Title: Shopper Mode - Shopper marketing from a shopper perspective Date of the Seminar: Lund, 2012-05-30 Course: BUSN29. Master thesis Authors: Charlotte Borgeke Nilsson & Caroline Lundström Ek Advisor: Karin Alm Keywords: Shopper Marketing, shopper perspective, shopper mode, Swedish pharmacy market, Apoteket Hjärtat The thesis purpose: The purpose of this research is to contribute to a greater understanding and new knowledge in the conceptual area of Shopper marketing from a shopper's perspective Today, there is not much available research of the shoppers’ perspective of Shopper marketing. READ MORE