Essays about: "shopper perspective"

Found 2 essays containing the words shopper perspective.

1. 1. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ebba Greijer; Abdullah Smew; [2022]
   Keywords : Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

   Abstract : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. READ MORE

3. 2. Shopper Mode- Shopper Marketing from a shopper perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Charlotte Borgeke Nilsson; Caroline Lundström Ek; [2012]
   Keywords : Apoteket Hjärtat; Swedish pharmacy market; Shopper Marketing; shopper perspective; shopper mode; Business and Economics;

   Abstract : Title: Shopper Mode - Shopper marketing from a shopper perspective Date of the Seminar: Lund, 2012-05-30 Course: BUSN29. Master thesis Authors: Charlotte Borgeke Nilsson & Caroline Lundström Ek Advisor: Karin Alm Keywords: Shopper Marketing, shopper perspective, shopper mode, Swedish pharmacy market, Apoteket Hjärtat The thesis purpose: The purpose of this research is to contribute to a greater understanding and new knowledge in the conceptual area of Shopper marketing from a shopper's perspective Today, there is not much available research of the shoppers’ perspective of Shopper marketing. READ MORE