Essays about: "shopping goods"

Showing result 16 - 20 of 66 essays containing the words shopping goods.

  1. 16. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  3. 17. Environmental impact of excess air in secondary packaging : A qualitative study of green packaging development theory versus practice in modern e-commerce

    University essay from Södertörns högskola/Företagsekonomi; Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Einar Sjöberg; Christian Eriksson; [2020]
    Keywords : Packaging; E-commerce; green packaging development; secondary packaging; environmental;

    Abstract : The growing e-commerce industry and online shopping is increasing the demand for transportation services world-wide. This expanding industry is beneficial for the economic aspects of society, but the transportation of packages is also causing major environmental impacts along the supply chain. READ MORE

  4. 18. Self transportation of goods for consumers from a retail store: A Pilot study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Shebin Thomas; [2020]
    Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

    Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE

  5. 19. Behavioural Intention in the M-commerce : A study of the usage of M-commerce applications in Indian market

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Jincy Kadukoyickal Jose; [2019]
    Keywords : M-commerce; Behavioural Intention; UTAUT2;

    Abstract : Background: Online shopping through mobile has become very popular around us today because of the unique value proposition of providing easily personalized, local goods and services at any time and anywhere. However, still, there are some challenges for users to adopt m-commerce as whole. READ MORE

  6. 20. Shopping for an I : Consumer identities in The Bluest Eye by Toni Morrison and The Hate U Give by Angie Thomas

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Alexandra Torsell Starud; [2019]
    Keywords : Postcolonialism; Intersectional; BLM; Consumerism;

    Abstract : This thesis investigates to role consumerism plays when young, black, underclass characters try to build their identities in Toni Morrison’s The Bluest Eye (1970) and Angie Thomas’ The Hate U Give (2017). Through implementing intersectional analysis and postcolonial theory this essay discusses how social positions are read and understood in a mass culture that heavily favours the visual. READ MORE