Essays about: "shopping mall and consumer satisfaction"

Found 1 essay containing the words shopping mall and consumer satisfaction.

1. 1. The link between consumer perception and satisfaction : A comparative study of shopping malls and city centres 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Isabelle Lundmark; Joanna Mainaud; Katarina Sjögren; [2014]
   Keywords : Perception; Consumer Customer satisfaction; Choice and Store variety; Convenience; Facilities; Social; Service Quality; Atmosphere;

   Abstract : Background: It is a known phenomenon that when external shopping malls arise next to cities the business of the city centres can be affected. This situation occurs since many years and in various places in the world, even Sweden. READ MORE