Essays about: "short videos"

Showing result 1 - 5 of 42 essays containing the words short videos.

  1. 1. Examining the effects of text support and noise during video meetings on listening effort and comprehension.

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Fredrik Fernlund; [2023]
    Keywords : Listening Effort; Cognitive Science; Noise; Subtitles; Text Supplementation; Video Meetings; Zoom; Remote Work; Comprehension; Comprehension in noise; Listening effort in noise; Captions; Closed Captions;

    Abstract : Many companies implemented remote work procedures during the pandemic and for many organizations video meetings have since remained a staple. Remote working has enabled employees to be more flexible with their schedules and technical solutions such as live captioning has been identified as potentially enabling deaf/hard-of-hearing employees during meetings. READ MORE

  3. 2. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  4. 3. China's elderly trapped in the digital age : A qualitative study on the elderly in a fourth-tier city

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Siyu Xu; [2023]
    Keywords : Chinese elderly; ICTs; digital divide;

    Abstract : China is moving into an aging society, and the quality of life of the elderly has become a topic of public concern. With the development of ICT technology, China’s digital level is increasing, and there is a digital literacy gap between the young and the elderly, and the intergenerational digital divide is widening. READ MORE

  5. 4. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Jie Xu; [2023]
    Keywords : City tourist images’ construction and dissemination; Semiotic theory; “5W” communication theory; Diversification and homogenization; Destination images of Xi’an; China; Social Sciences;

    Abstract : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. READ MORE

  6. 5. Not All Heros Wear Capes

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fang Cheng; Hanna Åstrand; [2023]
    Keywords : Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

    Abstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE