Essays about: "short-format videos"

Found 3 essays containing the words short-format videos.

  1. 1. Short-Format Video Consumption: Evaluation of Key Quality and UX Aspects for Generation Z

    University essay from Uppsala universitet/Avdelningen Vi3

    Author : Carl Lindholm; [2023]
    Keywords : short-format video; user experience; UX; video quality aspects; video pain points; korta videor; användarupplevelse; UX; videokvalitet; smärtpunkter;

    Abstract : Short-format videos are becoming increasingly prominent in today's digital landscape. The widespread availability of smartphones with high-quality cameras, together with fast Internet connections, has not only made it easier for users to interact with the digestible short-format content, but also transformed the way we consume, experience, and interact with content. READ MORE

  3. 2. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lina Lennartsson; [2023]
    Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

    Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

  4. 3. Effectively Communicating Biodiversity Loss Through Audiovisual Stories

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Susan Rozema; Jannika Katharina Nowak; [2021]
    Keywords : communication; biodiversity loss; conservation; audiovisual stories; short-format videos;

    Abstract : Communication about biodiversity loss is insufficient and audiovisual stories can help to effectively communicate the problem. This research developed the optimum communication criteria for communicating effectively about biodiversity loss through audiovisual stories. READ MORE