Essays about: "sign-value"
Found 3 essays containing the word sign-value.
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1. Why rent if you can buy? : Exploring Drivers of Collaborative Consumption and Communication Strategies for Consumer Behavior Change
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : Collaborative Consumption is an economic model wherein consumers gain access to goods without acquiring ownership, for example through sharing, trading, swapping, or renting (Belk, 2014). This approach is often viewed as a means to enhance resource efficiency and transform the economy in a sustainable way (Botsman, 2013). READ MORE
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2. Where did they go? : An explorative study on the marketplace absence of elderly consumers
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis will explore the complex relationship between marketplace exclusion and symbolic resources mediated by the market, for older consumers who have traversed from a socio-cultural identity in the majority to stand on the periphery of consumption. Employing a Consumer Culture Theory influenced perspective and using Baudrillard critical theory of symbolic exchange and death as a lens of analysis, this thesis will utilize a psycho-social method to explore how and why older consumers find themselves excluded from the market. READ MORE
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3. The Bookshop as an Experiencescape: the future of the physical book and the bookshop in the digital era
University essay from Lunds universitet/Avdelningen för etnologiAbstract : The purpose of this thesis is to position the physical and independent bookshop in the digital era, claiming that they do have a strong place there. The rationale of viewing the bookshop as a space in which an experience can be had, intends to give independent bookshops a guide on how to remain as such. READ MORE
