Essays about: "significance e-commerce for business"

Showing result 1 - 5 of 10 essays containing the words significance e-commerce for business.

1. 1. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Sofia Hillerborn; Maja Eriksson; [2022]
   Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

   Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE

3. 2. Lower Barriers and Higher Social Status? — Chinese Women Working in E-commerce

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Yuxin Li; [2022]
   Keywords : gender inequality; e-commerce; Internet companies; inequality regimes; barriers; social status; Confucian culture; China; Business and Economics; Social Sciences; Cultural Sciences;

   Abstract : With the recent development of Internet technology, the e-commerce industry is booming. However, under this rapid development, various inequality issues are hidden. Inspired by Goldin's (2002) study on declining gender significance, this paper focuses on the gender inequalities faced by female employees in the e-commerce industry in China. READ MORE

4. 3. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

5. 4. Smart World! Working through sustainability strategy in Digital Business : A case study on Bangladeshi and Pakistani E-commerce SMEs 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mehbub Alam; Rida Khalid; [2020]
   Keywords : Keywords: Sustainability Strategy; Digital Business; Sustainability strategies in Digital Business; Digital Business in emerging markets; ecommerce business; SMEs;

   Abstract : Abstract The thesis aims to investigate the role of sustainability strategy in digital business in Bangladeshi and Pakistani SMEs. To attain our research goal, we made conceptual and theoretical framework, conducted telephonic interviews from digitized e-commerce SMEs working in Bangladesh and Pakistan service sector. READ MORE

6. 5. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
   Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

   Abstract : Research has shown that networking is a crucial factor for successful internationalization of firms. The role of both formal and informal networks has been stressed as essential to access networks abroad. READ MORE