Essays about: "significance of green marketing"

Showing result 1 - 5 of 10 essays containing the words significance of green marketing.

1. 1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   University essay from SLU/Department of Molecular Sciences

   Author : Nicole Chidiac; Iris Lundquist; [2023]
   Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

3. 2. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
   Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

   Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE

4. 3. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Danial Ahmad; David Magariños; [2017]
   Keywords : Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

   Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE

5. 4. The Not So Green Mile : Greenwashing’s effect on brand image when moderated by customer loyalty, using Volkswagen as a case study

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Oliver Blennborn; Carl-Johan Hallström; [2016]
   Keywords : Greenwashing; brand image; brand attitude; symbolic brand value; customer loyalty; marketing communication; Volkswagen.;

   Abstract : Our planet is facing an environmental crisis in form of an ongoing increase in temperature caused by greenhouse gas emissions generated by humans. Volkswagen was recently proven guilty of greenwashing, claiming to be environmental friendly when in fact conducting poor environmental performance, causing society to react. READ MORE

6. 5. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oskar Hansson; Elin Åkesson; [2014]
   Keywords : Scent; Mixed method; High-involvement; Consumer Behavior;

   Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE