Essays about: "silent dissatisfied"
Found 1 essay containing the words silent dissatisfied.
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1. The Silence of Dissatisfied Customers: An Exploratory Research in an Online Context
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To explore the phenomenon of silent dissatisfied customers in an online context. Theoretical perspective: In addition to the strategic brand management a customer perspective is grasped. Furthermore, the study explores areas related to service recovery and consumer behaviour. READ MORE
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