Essays about: "silent dissatisfied"

Found 1 essay containing the words silent dissatisfied.

  1. 1. The Silence of Dissatisfied Customers: An Exploratory Research in an Online Context

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sara Dahlgren; Amelie Johnson; [2016]
    Keywords : Strategic brand management; dissatisfied customers; non-complainer; silent dissatisfied; and failure to satisfy.; Business and Economics;

    Abstract : Purpose: To explore the phenomenon of silent dissatisfied customers in an online context. Theoretical perspective: In addition to the strategic brand management a customer perspective is grasped. Furthermore, the study explores areas related to service recovery and consumer behaviour. READ MORE