Essays about: "single product"
Showing result 1 - 5 of 579 essays containing the words single product.
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1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE
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2. In Pursuit of Ambidexterity The ambidextrous nature of a small enterprise and its implications on NPD - A Case Study
University essay from Göteborgs universitet/Graduate SchoolAbstract : Innovation is a crucial determinant of success in today’s highly competitive and fast-paced climate. This forces organizations to focus on developing future business solutions while still exploiting their existing resources to stay profitable. READ MORE
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3. Capabilities and partnership factors needed to offer product-service systems from a manufacturer-reseller perspective : A Case study of a European truck manufacturer in the Southeast Asian market
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose: This study aims to examine what is needed by manufacturers and their resellers in thetruck manufacturing industry that wants to pursue a result-oriented PSS. More specifically, thisstudy aims to answer what capabilities are needed for the actors and address what partnershipfactor is needed for collaboration. READ MORE
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4. How to manage the barriers for a transition toward electromobility in the truck manufacturing industry : A study of the Southeast Asia region
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose – The purpose of this study is to enhance the understanding about the barriers to electrifying the truck industry in Southeast Asia. It is also to identify the main barriers of the electrification of the truck market in Southeast Asia and how they can be managed. READ MORE
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5. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE