Essays about: "situation analysis ikea"
Showing result 1 - 5 of 7 essays containing the words situation analysis ikea.
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1. The impact of omni-channel retailing on demand planning for new products at IKEA
University essay from Lunds universitet/Teknisk logistikAbstract : Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. READ MORE
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2. Joining Forces: A Study of Multinational Corporations' Sustainability Contributions to a Cross-Sector Social Partnership
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Cross-sector social partnership (CSSP) is a joint effort that utilizes resources from different sectors to solve social issues, such as poverty, pandemics and environmental degradation. According to the United Nations, the environmental tipping point of global warming is soon reached, and to avoid this irreversible situation, the collaboration between state and non-state actors is a requirement. READ MORE
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3. Internal benchmark of IKEA's Sourcing Assignment processes and documents across business areas and categories - A multiple case study
University essay from Lunds universitet/Teknisk logistikAbstract : Background: The IKEA Range & Supply organisation consists of business areas (BAs) and categories. BAs work with product development toward end-customers while the material-based categories work toward suppliers with purchasing and sourcing related tasks. READ MORE
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4. Modularity and its Effects on Operations and Logistics - A Case Study at IKEA Industry
University essay from Lunds universitet/Teknisk logistikAbstract : For a modern company to stay competitive on the market, efficient solutions and production systems are often needed. The customer also request more variants while still paying the same low price as before. To keep cost as low as possible several strategies and aspects can be analysed and implemented. READ MORE
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5. Chinese Consumers’ Attitudes toward Experiential Marketing :The Case of IKEA
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of experience economy and it is increasingly used by more and more enterprises. A good way of carrying out experiential marketing improves consumers’ user experience when they do shopping. READ MORE