Essays about: "skype marketing strategy"

Found 3 essays containing the words skype marketing strategy.

1. 1. Philanthropic Motivation : A Study of CSR in the Workplace

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Reagan Meyers; Libby Weaver; [2018]
   Keywords : Philanthropic; Corporate Social Responsibility; Motivation; Maslow’s Hierarchy of Needs; Herzberg’s Motivation Hygiene Theory; McGregor’s X and Y Theory; Self-Determination Theory; Motivation Crowding Theory; Intrinsic Motivation; Extrinsic Motivation Table;

   Abstract : In the present study, the topic under scrutiny is how Philanthropic Corporate Social Responsibility plays a role within the workplace. This study is being presented due to the fact that CSR is often researched with the frame of reference of marketing, whereas the managerial perspective is not often considered. READ MORE

3. 2. Skype - Reasons for Growth

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Nils Hammar; [2007]
   Keywords : ;

   Abstract : In terms of user registration, Skype is one of the fastest growing companies ever. In less than 2 years and with limited marketing resources, Skype went from zero to 50 million registered users. Today Skype is the global symbol for telephony over Internet. READ MORE

4. 3. Innovating Customer Value : A study in creating uncontested market space

   University essay from Företagsekonomiska institutionen

   Author : Per Mosseby; Björn Petter Made; [2005]
   Keywords : ;

   Abstract : A number of new companies are rapidly becoming successful in established markets, or are creating new markets for themselves where there is little or no competition. Their services and products seem to knockout their competition by offering significantly higher value compared to older products. READ MORE