Essays about: "slow fashion industry"

Showing result 16 - 20 of 30 essays containing the words slow fashion industry.

1. 16. Impact of Environment-related CSR Activities on Consumer Perception and Purchasing Behaviour in the Global Fashion Industry: A Case Study of “Traditional” and “Sustainability-Driven” Firms - H&M and Tentree

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sarah Asif; Moen Asif; [2020]
   Keywords : Corporate Social Responsibility; CSR; Consumer Perception; Consumer Purchasing Behaviour; Fast Fashion; Sustainable or Slow Fashion; Sustainability; Business and Economics;

   Abstract : The purpose of this study is to investigate the difference in consumer perception of and purchasing behaviour towards two different categories of companies (“traditional” fast fashion brands and “sustainability-driven” sustainable/slow fashion brands) and their environment-related CSR activities in the global fashion industry. The primary objectives of this paper are to determine if “sustainability-driven” fashion companies are perceived as more genuine and trustworthy with regards to their environment-related CSR activities, and how this impacts consumer purchase behaviour. READ MORE

3. 17. Valuable aspects of Slow Fashion : A consumer perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elvira Håkansson; [2020]
   Keywords : Slow fashion; slow fashion characteristics; valuable aspects; slow fashion industry; consumption choices; perceived value; value package model;

   Abstract : Background: The slow fashion industry arose as a contraposition to the unsustainable ways of fast fashion, and emphasizes attentive consumption and production. It is characterized by four characteristics - transparency, quality, localism and exclusivity – each described with valuable traits in previous studies. READ MORE

4. 18. Slow your consumers down : A quantitative study on which aspects affect consumer satisfaction within the fashion industry.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Adelle Winder; Victoria Sverdrup Oehler; [2020]
   Keywords : Slow Fashion; Consumer satisfaction; Sustainability; Price; Quality; Reviews; Recommendations;

   Abstract : The purpose of this study is to research which factors influence consumer satisfaction towards a fashion company. The purpose is also, to contribute with knowledge on the concept Slow Fashion. .. READ MORE

5. 19. Strategic Proposals for Sustainable Supply Chains in the Fast Fashion Industry : Exploring ways to incorporate concepts and methods to confront the damaging effects of the industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Adil Abdulgadir; Imad Abdulgadir; [2020]
   Keywords : Fast Fashion; Supply Chain; Sustainability; Sustainable Fashion; Slow Fashion; Supply Chain Management; Snabbmode; Försörjningskedja; Hållbarhet; Hållbar mode; Långsam mode; Ledning av försörjningskedja;

   Abstract : Accounted as the second largest cause of pollution, the fashion industry is only behind the petroleum industry worldwide. In recent decades, the supply chains of retail companies have become international with the growth of a global economy. READ MORE

6. 20. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

   University essay from Göteborgs universitet/Graduate School

   Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
   Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

   Abstract : This article focuses on the ‘Green Grey Zone’ phenomenon in the Swedish fashion industry; In particular the influence of brand positioning within the competitive environment of the fast and slow fashion market segments. We study the plurality and heterogeneity of communication strategies through sustainability labelling and thus contribute to the understanding of consumer confusion regarding the many environmental claims. READ MORE