Essays about: "small and medium size enterprises"

Showing result 1 - 5 of 100 essays containing the words small and medium size enterprises.

1. 1. Introducing software testing in an SME : An investigation of software testing in a web application

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Per Arn; [2023]
   Keywords : software testing; web applications; front end development; component testing; end-to-end testing; testing frameworks; Mjukvarutestning; webbapplikationer; frontendutveckling; komponenttestning; användartestning; testramverk;

   Abstract : Quality assurance and software testing of software artifacts is as important as ever and this is especially so the case in web applications. The web applications of today are more complex and are used in more critical systems at a larger scale than ever before. However, testing of these applications is very challenging due to their dynamic nature. READ MORE

3. 2. Intellectual property strategy for small business, Semiconductor industry as case study

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Sara Karkhaneh; [2023]
   Keywords : IP; IP strategy; SMEs; Semiconductor industry; Law and Political Science;

   Abstract : Intellectual properties are the valuable assets of each company, especially small to medium size enterprises are very dependent on intellectual properties to grow and compete. Usually, these companies have lots of Intellectual properties to protect, and it is important to protect them, and a well organised strategy is a great tool to manage this. READ MORE

4. 3. From Data to Dollars: Unraveling the Effect Data-Driven Decision-Making Has on Financial Performance in Swedish SMEs

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Elliot Stowe; Emilia Heidar; Filip Stefansson; [2023]
   Keywords : Data-Driven Decision-Making; DDDM; Big Data Analytics; SMEs; Financial Performance;

   Abstract : Background: Data-driven decision-making (DDDM) has emerged as a primary approach to decision-making in many organizations. It uses data and analytics to guide decision-making processes and can lead to better business outcomes. READ MORE

5. 4. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

6. 5. Towards Understanding Factors that hinder The Sustainable Growth of Gambian-owned SMEs

   University essay from Umeå universitet/Företagsekonomi

   Author : Musa Darboe; Isatou B. Jallow; [2023]
   Keywords : Gambian-owned SMEs; co-opetition; Sustainability; entrepreneurship;

   Abstract : Our study aims to establish facts not fictions regarding micro and macro factors affectingthe sustainable growth of small and medium size enterprises that are owned by Gambiansin the Gambia. The life cycle of a business demonstrates how entrepreneurs turn ideas intostartups that go through a survival stage which they later transform into a rapid growthstage until they reach the maturity stage where they can either diversify or start whole newventures. READ MORE