Essays about: "small business enterprises and business ethics"
Showing result 1 - 5 of 7 essays containing the words small business enterprises and business ethics.
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1. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE
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2. Attract and retain Generation Z in the white-collar business sector. : How to attract and retain Generation Z in the white-collar business sector?
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Problem Following the expanded competition when it comes to attraction and retention of skilled workers, hence white-collar workers, organizations need to better adapt to the rapid changes in the labor market. Due to the lack of knowledge about the recent Generation Z and their perceptions and values regarding work, the Person-Organization (P-O) fit has been applied in order to gain a deeper knowledge of what attracts and retains individuals of Generation Z, in order for companies to better meet their needs. READ MORE
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3. With some power comes great responsibility : Ethical dilemmas occurring during Swedish small and medium sized enterprises’ entry process in politically unstable markets
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Due to an increase of internationalization Swedish SMEs are faced with more issues regarding ethical dilemmas when entering foreign markets than they have been in the past. The ethical dilemmas, such as bribery and corruption, affect companies’ entry strategies in regards of moral standards and becomes an issue for markets that are characterised as being unstable. READ MORE
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4. Tax Motivated Transfer Pricing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Multinational Corporations (MNCs) or Multinational Enterprises (MNEs) are of great importance in the global economy. A great amount of international trade is either between multinational corporations or within a multinational corporation, which is called intra-firm trade. Therefore, intra-firm trade is also of importance in the global economy. READ MORE
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5. Business Ethics in International Small and Medium-sized Enterprises : Ethical Dilemmas of International SMEs and handling solutions
University essay from Handelshögskolan vid Umeå universitetAbstract : .... READ MORE
