Essays about: "small enterprise and competition"

Showing result 1 - 5 of 20 essays containing the words small enterprise and competition.

1. 1. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Jesper Björling; Elias Lindahl; Jonathan Persson; [2022]
   Keywords : Micro consulting enterprises; Content marketing; Acquiring customers; Customer identification; MCE’s Content Marketing Model;

   Abstract : Background:  In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE

3. 2. A Framework to Incorporate Industry 4.0 into SME to Enhance Resource Planning

   University essay from Mälardalens högskola/Innovation och produktrealisering

   Author : Sathvik Ganta; [2020]
   Keywords : Small and medium Enterprises SME ; Resource planning; Material requirements planning MRP ; Manufacturing resource planning MRP II ; Enterprise resource planning ERP ; Industry 4.0; Internet of Things IoT ; Cloud computing.;

   Abstract : Small and Medium-sized Enterprises (SMEs) have grown steadily in recent years.  SMEs generate 59.7 % of value-added and 65.5 % of employment in the ‘non-financial business economy’ in Sweden. READ MORE

4. 3. A transformation of a garment company from offline to online - an analysis with solutions based on SWOT and Enterprise Modeling : A case study on a small traditional enterprise

   University essay from Högskolan Dalarna/Informatik

   Author : Wan Shuting; [2020]
   Keywords : e-commerce; traditional garment company; online; offline; Business Model Canvas BMC ; SWOT analysis; Enterprise Modeling EM ; O2O e-commerce mode; C2B business mode.;

   Abstract : Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. READ MORE

5. 4. Developing Dynamic Capabilities in Emerging Markets : Comparative Multiple Case Studies of Cameroonian and Zambian SMEs

   University essay from Umeå universitet/Företagsekonomi

   Author : Macdonald Ngwa; Kabangu Kabangu; [2016]
   Keywords : Small and Medium Size Enterprise; dynamic capabilities; emerging markets;

   Abstract : ABSTRACT Small and Medium Size Enterprise (SMEs) have long been recognised as the major drivers of economic activities due to their entrepreneurial traits of being innovative which lead to job creation, sustaining economic growth, export expansion, and efficient allocation of resources in line with their competitive goals and their respective country’s objectives. In their pursuit as major economic drivers in their respective economies, SMEs are barely exposed to hostile environments triggering fierce competition from Multinational Corporations. READ MORE

6. 5. Från produktvarumärkning till företagsvarumärkning : en fallstudie av matföretaget Paul och Thoms omprofilering

   University essay from SLU/Dept. of Economics

   Author : Arvid Liss; Kim Meyer; [2016]
   Keywords : corporate rebranding; corporate brand; product brand; brand management; varumärkesuppbyggnad;

   Abstract : Omprofilering kan förklaras som ett sätt att modifiera eller bygga upp nya varumärkesdelar som syftar till att skapa en ny image eller en differentierad position i intressenternas medvetande. Det är ett sätt att skapa fördelar och en identitet som sticker ut gentemot företags konkurrenter. READ MORE