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Showing result 1 - 5 of 11 essays matching the above criteria.

  1. 1. The Effect of COVID-19 on Internationalization: A case study of Nigerian Cement Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Adeola Anthonia Osisanwo; Adekola Adebowale; [2022]
    Keywords : COVID-19; internationalization; cement industry firm; Nigeria n ; foreign international markets;

    Abstract : Internationalization has long time ago been very much been undergone and sustained inseveral companies all over the world, ranging from small to large sized firms. This is sobecause there has been increased demand for companies to meet in not just their domesticmarkets but also international markets. READ MORE

  3. 2. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ngoc Anh Minh Luong; Liangqi Wang; [2019]
    Keywords : Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

    Abstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE

  4. 3. Entrepreneurial Action in the Pre-Export Phase of SMEs: A Cognitive Approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ziad Elawad; Martin Kleimeier; [2014]
    Keywords : SMEs; Internationalisation; Exporting; Experiential Knowledge; Entrepreneurial Action; Opportunity Recognition; Opportunity Evaluation; Entrepreneurial Learning; Motives; Cognitive Biases; Business and Economics;

    Abstract : The purpose of this study is to advance the theoretical knowledge of internationalisation of small and medium-sized firms from an individual perspective. In particular, the research takes a cognitive approach in understanding how experiential knowledge shapes entrepreneurs’ uncertainty perception and thus their willingness to recognise and act upon export opportunities. READ MORE

  5. 4. Hard Times Call for Strategic Measures : A study of how SMEs seek to increase performance in a declining industry

    University essay from Institutionen för marknadsföring (MF)

    Author : Emma Blomberg; Malin Mansikka; [2013]
    Keywords : Industry life cycle; declining industries; SME; end-game strategies; competitive strategies; international activities; niche strategy; differentiation; scale and scope of internationalisation; commitment;

    Abstract : An industry is constantly affected by its environment and the changes that occur within it. These environmental forces are the drivers of the industry’s evolution and throughout its life an industry undergoes irreversible transformations, which creates an industry life cycle. READ MORE

  6. 5. A Systematic Analysis of the Factors that Drive SMEs to Internationalisation and the Paths followed by these Firms : An Exploratory Study of Four Highly Technological Firms in Sweden

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Nchombua Yvette Tanila; [2011]
    Keywords : internationalisation; networking;

    Abstract : Due to globalization and other factors, the business environment of small and medium sized enterprises (SMEs) is radically changing. In order for these firms to cope with increased competition and business opportunities in globalised markets, they have to strengthen their innovative capabilities and internationalise their business activities (Rammer and Schmiele, 2008, p. READ MORE