Essays about: "small firms in internationalisation"

Showing result 6 - 10 of 11 essays containing the words small firms in internationalisation.

1. 6. Key success factors : The internationalisation of Swedish fashion companies

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Stefan Lind; Jerry Knudsen; [2008]
   Keywords : Marketing; Branding; Country of Origin; Uppsala model; Internationalisation; Psychic distance; Fashion; Icons; Made in Country Brand Model; One- Person Decisions.;

   Abstract : Background: The Swedish fashion market today quickly becomes too small, even for the new companies, and they are quick to take the step abroad and launch their internationalisation process. With a focus on the four Swed-ish fashion companies Filippa K, Acne Jeans, Nudie Jeans and Whyred, we have analysed how these representatives of the industry have interna-tionalised themselves. READ MORE

3. 7. Made in Kalmar : A Case Study about the Fanerdun Establishment in Kalmar

   University essay from IHH, Företagsekonomi

   Author : Jenny Englund; Andrea Merker; Martina Ölund; [2007]
   Keywords : Regional Network; Internationalisation; Guanxi; Establishment; China; Kalmar; Fanerdun;

   Abstract : The Swedish town Kalmar suffered from economic cutbacks during the 1990’s and many local companies left the region resulting in a decrease in population. Local authorities therefore set goals of regional development and an economic turn was thought to come with foreign investments. READ MORE

4. 8. How to find an international business partner?

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Emma Henningsson; Emma Ruden; [2007]
   Keywords : Internationalisation; buyer-seller relationship; network; international business relationship; international business partner;

   Abstract : Introduction: Already in the 1970’s, internationalisation was noted as a striking trend in business. Since then, the speed of internationalisation has increased as infrastructure, communication, and IT have decreased space and time barriers for international trade. READ MORE

5. 9. Swedish designers go Nippon : An empirical study of small Swedish design firms' entry to Japan

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Emma Rudén; Karin Ertman; Emma Henningsson; [2006]
   Keywords : internationalisation; export; market entry; design; small firms; Japan;

   Abstract : Internationalisation is today part of every firm’s reality and impossible to deny. Researchers have developed several models and theories concerning this topic describing firms internationalisation in terms of innovation models, behavioural-, sequential-, and learning processes. READ MORE

6. 10. Internationalization Process of Two Swedish Firms--The Case of Vaderstad AB and ContextVision AB

   University essay from Ekonomiska institutionen

   Author : Yue Li; Shadrack Nkansah; [2005]
   Keywords : Social sciences; Internationalization process; Uppsala model; Resource-based model; Vaderstad; ContextVision; SAMHÄLLSVETENSKAP;

   Abstract : Background: In recent years globalisation has become the recipe for companies to enter foreign market in order to increase sales. Today internationalisation strategy is not limited to large firms as small and medium size firms have taken the challenge to explore international market in order to achieve a sustainable competitive advantage. READ MORE