Essays about: "small-medium sized enterprises SME"

Found 4 essays containing the words small-medium sized enterprises SME.

  1. 1. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  3. 2. The importance of open innovation in small and medium-sized enterprise in Sweden : A case study of Single Technologies

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Ali Shigute Sefera; Jude Bahanag Nunga; [2018]
    Keywords : Innovation; open innovation; external learning; business model; SMEs in Sweden; Innovation; öppen innovation; externt lärande; affärsmodell; små och medelstora företag i Sverige;

    Abstract : The entrepreneurs behind newly formed companies in Sweden as well as small medium-sized enterprises and start-ups are increasingly getting involved in open innovation or exploring its practices. They do this in order to develop innovative products and services. READ MORE

  4. 3. Implementation of Supply Chain Sustainability in the Fashion Industry

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Signe Damgaard Nielsen; [2012]
    Keywords : sustainable supply chain; sustainable fashion; small-medium sized enterprises SME ; third party organizations; Earth and Environmental Sciences;

    Abstract : This thesis investigates how small-medium sized enterprises (SMEs) in the fashion industry work with sustainable fashion and the approaches they implement within the supply chain. The research examines further how third party organizations support the SMEs in their way towards a sustainable design and production. READ MORE

  5. 4. Can a Gazelle Run Forever? : A Study of Rapid Growth's Affect on SMEs' Ability to Grow in a Long-Term Perspective

    University essay from IHH, Företagsekonomi

    Author : Gustaf Bergström; Johan Bäckbro; Christofer Johansson; [2005]
    Keywords : SME; rapid growth; gazelle; renewal; innovative ability; growing pains; SME; snabb tillväxt; gasell; förnyelse; innovationsförmåga; växtvärk;

    Abstract : Bakgrund Gaseller är små- och medelstora företag (SME: s) med hög tillväxttakt som konstant skapar nya arbetstillfällen och har en positiv inverkan på den svenska ekonomin. Många författare anser att en differentieringsfokus är mest lämpligt för SME: s för de ska kunna skapa konkurrensfördelar och tillväxt. READ MORE