Essays about: "smaller limited firms"
Showing result 1 - 5 of 22 essays containing the words smaller limited firms.
-
1. In Pursuit of Ambidexterity The ambidextrous nature of a small enterprise and its implications on NPD - A Case Study
University essay from Göteborgs universitet/Graduate SchoolAbstract : Innovation is a crucial determinant of success in today’s highly competitive and fast-paced climate. This forces organizations to focus on developing future business solutions while still exploiting their existing resources to stay profitable. READ MORE
-
2. How do Swedish SMEs overcome the barriers of open innovation in practice?
University essay from Umeå universitet/FöretagsekonomiAbstract : As the closed innovation model requires firms to be strongly reliant on their own R&D- capabilities in order to generate new innovations (van de Vrande et al., 2009, p. 425), a new approach has emerged over the last decade: The open innovation model. READ MORE
-
3. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. READ MORE
-
4. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services
University essay from Lunds universitet/Teknisk logistikAbstract : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. READ MORE
-
5. Switching costs on the electricity retail market : An empirical estimate on Swedish consumers
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Switching costs are unobserved costs for the consumer when switching between two functionally identical products or services. These costs can take both monetary and non- monetary values, which makes them hard to estimate. READ MORE