Essays about: "sme and information technology"

Showing result 16 - 20 of 53 essays containing the words sme and information technology.

  1. 16. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
    Keywords : ;

    Abstract : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE

  3. 17. Selecting sustainability management tools for medium sized companies : Development of a structured method for companies in the retail and energy industrial sectors

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Amanda Sievers; [2018]
    Keywords : sustainability management; medium size companies; sustainable development; SME; energy industry; clothing retail industry;

    Abstract : Inom området hållbarhetsledning så finns det många verktyg som har utvecklats för att hjälpa företag att adressera och hantera olika delar av hållbarhet. Mängden verktyg som finns tillgängliga innebär att det är en utmaning i sig att välja det bästa möjliga verktyget för ett givet företag. READ MORE

  4. 18. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

    University essay from Lunds universitet/Produktionsekonomi

    Author : Pontus Akervall; Richard Laurens; [2017]
    Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

    Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

  5. 19. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Filip Martinelle; [2017]
    Keywords : Social media; Brand equity; customer-based brand equity; Small and medium-sized enterprises SME ;

    Abstract : Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information and communicate to each other. READ MORE

  6. 20. The role of awareness in adoption of government cyber security initiatives : A study of SMEs in the U.K.

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Colin Topping; [2017]
    Keywords : Cyber Security; Awareness; SME; NCSC; Government;

    Abstract : Awareness is a key component of any information security programme. This study sets out to establish whether SMEs are using the government cyber security initiatives and finds that only 4.3% of respondents are utilising the resource that is freely available from the newly formed National Cyber Security Centre. READ MORE