Essays about: "sme branding."

Showing result 11 - 15 of 22 essays containing the words sme branding..

  1. 11. A Process Perspective of Corporate Rebranding in SMEs : A multiple case study of Restaurants and Bars in Osteragotland

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Maureen Malesu; Xinyu Chen; [2015]
    Keywords : Corporate branding; Corporate rebranding; Smaill and medium-sized enterprises; Restaurants and bars;

    Abstract : Background: In recent years, the subject of corporate rebranding has been receiving increasing attention as companies strive to develop new differentiated identities in the minds of their stakeholders. Several studies have been conducted on this subject, however, these studies have been biased towards large companies. READ MORE

  3. 12. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gabriele Di Napoli; Thomas Koponen; [2014]
    Keywords : product brand identity; corporate brand; corporate brand identity; corporate brand building functions; SME growth; strategic brand management; Business and Economics;

    Abstract : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. READ MORE

  4. 13. Online Branding for SMEs: Media types, Channels and their Effectiveness

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vaida Zakaite; Audrius Dobilinskas; [2014]
    Keywords : Online branding; SMEs Branding; Branding channels; Branding effectiveness; Google Analytics; Business and Economics;

    Abstract : This thesis aims to identify online branding channels used by SMEs and determine which of those channels are the most effective. For this, a quantitative study of four SME brands is conducted and their online branding efforts analyzed. READ MORE

  5. 14. SMEs gaining ground : How employer branding could be used as a strategic tool for competitive advantage

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Emma Brönmark Riex; Elizabeth Karlsson; [2014]
    Keywords : Employer branding; Competitive advantage; SME; Human capital; Value-adding employees; Resource-based view;

    Abstract : Background: In a world that is becoming more knowledge-based and where it gets harder to find value-adding employees, employer branding could be used as a way to attract and retain employees, which later can create competitive advantage. Research Question: In order to experience competitive advantage, how do SMEs use the strategies and tools of employer branding as a way to attract and retain value-adding employees? Purpose: The purpose with this study was to explore how employer branding is used by SMEs as a way to experience competitive advantage. READ MORE

  6. 15. Leveraging a global brand in the B2B SME marketplace

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ruben Panagopoulos; Dylan Sellberg; [2014]
    Keywords : business-to-business small medium sized enterprise brand branding global; Business and Economics;

    Abstract : .... READ MORE