Essays about: "sme branding."

Showing result 6 - 10 of 22 essays containing the words sme branding..

  1. 6. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Kjellstrand; Ouf Samar; [2017]
    Keywords : ;

    Abstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE

  3. 7. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Filip Martinelle; [2017]
    Keywords : Social media; Brand equity; customer-based brand equity; Small and medium-sized enterprises SME ;

    Abstract : Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information and communicate to each other. READ MORE

  4. 8. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
    Keywords : branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

    Abstract : Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. READ MORE

  5. 9. Branding via Instagram : A research on an SME’s brand identity

    University essay from

    Author : Maria Eriksson; Emmy Andersson; Ellen Karlsson; [2015]
    Keywords : ;

    Abstract : .... READ MORE

  6. 10. Competence Neworks: Effects on Corporate Branding in B2B SMEs

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Lisa Schmelz; Gabriele Myscenkaite; Fares Youcefi; [2015]
    Keywords : B2B SME; Competence Network; Corporate Branding; Corporate Brand Building;

    Abstract : The purpose of this thesis is to investigate the effects of competence networks on corporate branding in B2B SMEs and to develop a conceptual model of these effects. After reviewing the relevant literature that explores the field, eight components of corporate branding in an effective growth stage of an SME have been identified. READ MORE