Essays about: "smes, emerging country"

Showing result 1 - 5 of 15 essays containing the words smes, emerging country.

1. 1. Internationalization of Small and Medium-Sized Enterprises towards an Emerging Market : A study of Swedish Tech Companies in India

   University essay from Södertörns högskola/Företagsekonomi

   Author : Prachi Laxman; Ferha Ahmed Shameil; [2020]
   Keywords : Born Global; SME; Business Network; Brand Strategy; Internationalization; Emerging Market; Tech and Digitalization; Born Global; SMF; Affärsnätverk; Varumärkesstrategi; Internationalisering; Tillväxtmarknad; Tech och Digitalisering;

   Abstract : The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). READ MORE

3. 2. The complexity of operating in a country rich in resources, yet constrained by its core : A qualitative case study of the South African business environment and how Swedish SMEs establishment are affected by economic and political changes

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kajsa Dittberner; Emelie Åström; [2019]
   Keywords : Swedish SMEs; Internationalization; Entry Strategies; Emerging markets; South Africa; Business environment in South Africa;

   Abstract : Since 1994, South Africa has undergone comprehensive political and economic changes in a positive direction, however, the country’s business environment still constitutes of corruption and inequity. The purpose of this thesis was to investigate how South Africa’s business environment affects Swedish SMEs establishment in the country. READ MORE

4. 3. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Tobias Pettersson; Daniel Tadesse; [2019]
   Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

   Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

5. 4. ENVIRONMENTAL FACTORS WHICH INFLUENCE THE INTERNATIONALIZATION OF SMEs: A Case Study from a Ghanaian SME.

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Jacqueline Agyeiwaa Owusu; Victor Raul Aguirre Gonzalez; [2018]
   Keywords : Internationalization; Small and Medium Enterprises; Environmental Factors; Emerging Markets; Resource Based View.;

   Abstract : Aim: The purpose of this research is to develop an in-depth understanding on the environmental factors that influence the internationalization of SMEs in an emerging African market environment. Methods: The study was conducted by using a qualitative research design. READ MORE

6. 5. "The strange thing about business is that you can't stop" : A qualitative study of the internationalization initiation of female-owned SMEs in Uganda

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Beica; Lisa Eklöf; [2018]
   Keywords : female entrepreneurship; developing country; Uganda; International business; SME; import; export; effectuation; traits; networks; capabilities;

   Abstract : During the past decade, entrepreneurship and its implications in a developing country context has gained increased attention in research. In Uganda, women in businesss are leading the way in the entrepreneurial development. READ MORE