Essays about: "snowball sample"

Showing result 16 - 20 of 33 essays containing the words snowball sample.

1. 16. Paradoxical Consumption Practices and Creative Identity Work in Consumption Styles – The Concept of Reflexive Bricolage

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cihan Koray Mavruk; Julian Weller; [2017]
   Keywords : Business and Economics;

   Abstract : Purpose The purpose of this study was to explore the underlying reasons that drive consumers, belonging to a particular consumption style, to engage in paradoxical consumption practices and attempt to explain these practices. For the purpose of this study, the non-static hipster youth style was used as the empirical example of a postmodern consumption style. READ MORE

3. 17. The marketing influence of sport nutrition in the fitness market : The Case of France.

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Grégoire BASSO; Arnaud MOULIN; [2017]
   Keywords : Sport nutrition; Fitness Market; trends of sport nutrition; influence marketing in Fitness Market.;

   Abstract : Title: The influence of sport nutrition in the fitness market   Supervisor: Venilton Reinert   Course: Strategic Marketing with Independant Project   Purpose: The objective of the thesis was to get a better comprehension and knowledge by the examination of links between the marketing influence of sport nutrition on people's decision to practice fitness. In fact, the marketing influence of sport nutrition contribute to create new trends of fitness practicing in France. READ MORE

4. 18. Complaint Handling on Social Media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Julia Fritzell; Jessica Bertilsson; Zandra Olsson; [2016]
   Keywords : Complaint handling; response dimensions; timeliness; redress; apology; facilitation; credibility; attentiveness; customer satisfaction; social media;

   Abstract : Background Social media is constantly growing and has also started to be a platform for dissatisfied customers to express their complaints. This give companies an opportunity to respond to the complaints by solving the problems and prevent customers from switching to competitors or spread negative word of mouth. READ MORE

5. 19. Providing visualisation of wood industry data with a user centred design

   University essay from Linköpings universitet/Programvara och system; Linköpings universitet/Tekniska fakulteten

   Author : Patrick Lindell; Daniel Nilsson; [2016]
   Keywords : UCD; User centered design; User centred design; UX; User experience; Data visualisation; Data visualization; Wood industry;

   Abstract : When developing a new system, it is a good idea to involve the end users from the start to prevent usability issues. This thesis has evaluated how one can develop a data visualisation system for the sawmill industry with a focus on user experience. READ MORE

6. 20. Gender and Leadership in Brazil – a Study on Women in Management Positions

   University essay from Umeå universitet/Pedagogiska institutionen

   Author : Caroline Näsman; Charlotta Hyvönen; [2016]
   Keywords : Brazil; gender inequality; leadership; machismo.;

   Abstract : The aim of this study was to examine women in management positions in the Brazilian labor market, focusing on perception of their working condition but also challenges in a culture dominated by machismo and stereotypes. The data was conducted from a qualitative approach with a mix of snowball and convenience sample, by interviewing eight women with staff responsibilities in a wide range of sectors and branches. READ MORE