Essays about: "social Media and Promotions"
Showing result 1 - 5 of 13 essays containing the words social Media and Promotions.
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1. A TAILORED MENU OF DRUGS: THE ADVERTISEMENT AND SALE OF DRUGS ON TIKTOK : A NETNOGRAPHIC ANALYSIS OF THE SWEDISH DRUG DEALING MARKET ON A SOCIAL MEDIA PLATFORM
University essay from Malmö universitet/Institutionen för kriminologi (KR)Abstract : PURPOSE - The issue of drug markets on social media platforms are under-researched. To help address the research gap, this paper accounts for the emerging drug dealing trends surrounding the community on TikTok. READ MORE
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2. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE
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3. ADOLESCENTS' ENGAGEMENT IN SPORTS BETTING IN MALAWI
University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogikAbstract : Aim: This study investigated the activities in sports betting involving adolescents in Malawi and the meaning that the adolescents attach to betting. Theory: The study adapted two theoretical perspectives to explore the phenomenon. These are social capital and social practice theories. READ MORE
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4. Surviving as an artist in the era of social media
University essay from Umeå universitet/FöretagsekonomiAbstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE
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5. The Push from Below : Contested Narratives by Bangladeshi Fans towards Influencers on YouTube in Bangladesh
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : The purpose of my research is to investigate the contestation of narratives formed by Bangladeshi fans towards online influencers on YouTube. The evolution of digital technology and the usage of social media platforms (Facebook, YouTuber, Instagram, etc.) is competing with traditional media. READ MORE