Essays about: "social commerce"

Showing result 1 - 5 of 93 essays containing the words social commerce.

  1. 1. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
    Keywords : Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

    Abstract : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. READ MORE

  2. 2. The economic and social role of married women in the agricultural production system in the region of Muea–Cameroon

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Fomu Agnes Takamo; [2019]
    Keywords : economic role; social role; agricultural production system; married women; gender relation; Cameroon;

    Abstract : Married women play a vital economic and social role in the agricultural production system in Cameroon. These women are mostly involved in food crop production. READ MORE

  3. 3. Integration of sustainable management in retail : A case study of The Lobby - AMF Fastigheter

    University essay from Uppsala universitet/Institutionen för geovetenskaper; Uppsala universitet/Institutionen för geovetenskaper

    Author : Torun Axelius; Josefine Hellström; [2019]
    Keywords : Corporate social responsibility; environmental management system; e-commerce; Företags samhällsansvar; miljöledningssystem; livscykelanalys; e-handel;

    Abstract : The increasing environmental problems have today become global and changes are dras-tically needed in all levels of society. Customers’ buying behaviour can play a big partand it is possible to both contribute to a more sustainable world and add economic valueto a business, but new sustainable business models are needed. READ MORE

  4. 4. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Araz Jamshidi; Oliver Östensen; [2019]
    Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

  5. 5. Creating a Back Stock to Increase Order Delivery and Pickup Availability

    University essay from KTH/Hälsoinformatik och logistik; KTH/Hälsoinformatik och logistik

    Author : John Nguyen; Kasper Lindén; [2019]
    Keywords : e-commerce; back stock; statistics; supervised machine learning; linear regression; Scikit-learn; e-handel; baklager; statistik; övervakad maskininlärning; linjär regression; Scikit-learn;

    Abstract : Apotek Hjärtat wants to keep developing their e-commerce website and improve retrieval and delivery of orders to customers. Click and Collect and Click and Express are two options for retrieving e-commerce orders that are available if all products in the order are present in the store. READ MORE