Essays about: "social commerce"

Showing result 1 - 5 of 99 essays containing the words social commerce.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
    Keywords : Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

    Abstract : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. READ MORE

  3. 3. The economic and social role of married women in the agricultural production system in the region of Muea–Cameroon

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Fomu Agnes Takamo; [2019]
    Keywords : economic role; social role; agricultural production system; married women; gender relation; Cameroon;

    Abstract : Married women play a vital economic and social role in the agricultural production system in Cameroon. These women are mostly involved in food crop production. READ MORE

  4. 4. Exploring a voice user interface to convey information in an e-commerce website

    University essay from Malmö universitet/Kultur och samhälle

    Author : Christopher Liljestam; [2019]
    Keywords : social innovation; co-design; voice user interface; visually impaired; e-commerce; accessibility; interaction design; humanlike; blind navigation;

    Abstract : Screen readers for visually impaired users are poorly optimized for e-commerce websites hence the exclusion of the content. It creates a societal need for accessibility of the content in e-commerce websites for the visually impaired users. READ MORE

  5. 5. Social proof as a promotional persuasion tactic - A quantitative comparative study on the individual and joint effects of scarcity and urgency on consumer behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Broström; [2019]
    Keywords : urgency; scarcity; social proof; e-commerce;

    Abstract : With the emergence of e-commerce, the way consumers are shopping has changed drastically and the competition has increased. In order to stay profitable, retailers have to come up with more innovative and effective ways to attract and convert possible customers. READ MORE