Essays about: "social e commerce"

Showing result 1 - 5 of 130 essays containing the words social e commerce.

1. 1. Smart Warehouses : A case study of organizational planning in unpredictable environments

   University essay from Jönköping University/JTH, Logistik och verksamhetsledning

   Author : Anna-Sara Meisingseth; Jacob Nilsson; [2023]
   Keywords : Smart warehouse; RCSR; Industry 4.0; Industry 5.0; organizational planning; economic sustainability; social sustainability;

   Abstract : Purpose – The study aimed to investigate long-term organizational planning in a smart warehouse environment with unpredictable demand to understand how these organizations are able to make sustainable decisions from a social and economic perspective.   Methodology – To fulfil the purpose of the study, a single case study was conducted which included six interviews and two observations at the case company. READ MORE

3. 2. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
   Keywords : Service encounter; Social presence; Mere presence; E-commerce;

   Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

4. 3. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Johan Christiansson; Silje Graarud; Lovisa Ivarsson; Torsten Liljedahl; Klara Nylén; Selma Renqvist; Olof Swedberg; Philip Wissinger; [2023]
   Keywords : navigability; usability; web application;

   Abstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE

5. 4. Context-Aware Fashion Recommender Systems to Provide Intent-based Recommendations to Customers

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Edda Waciira; Marah Thomas; [2023]
   Keywords : e-commerce; Fashion Recommendation Systems; Machine Learning; Recommendation Systems;

   Abstract : In recent years, Recommendation Systems have revolutionized how social media and ecommerce are used. Fashion Recommendation Systems have made it easier for customers to do shopping, by recommending items to them based on various factors, such as their previous orders, and their similarities to other users. READ MORE

6. 5. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Hannes Swärd Brattström; Amer Habul; [2023]
   Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

   Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE