Essays about: "social factors influences international marketing"

Showing result 1 - 5 of 6 essays containing the words social factors influences international marketing.

  1. 1. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Philip Meier; Eleni Anastasiadou; [2018]
    Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

  3. 2. International sports events in a local political context - A study on local political decision-making regarding arrangements of international sports events in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Lundborg; Matilda Ward; [2017]
    Keywords : Political decision-making; International sports events; Place-marketing; Stakeholders; Municipal image;

    Abstract : The Swedish government wants to arrange more international sports events to strengthen Sweden's position as an attractive destination among the global audience. To arrange such an event in a Swedish municipality, in most cases the local politicians need to accept the arrangement in the municipal council. READ MORE

  4. 3. Tech Start-up Internationalisation : Development of an internationalisation model for born global web-based tech start-ups from European start-up hubs

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Malina Koch; [2017]
    Keywords : Start-up; internationalisation; born globals; international entrepreneurship; Internationalisering; Internationell entreprenörskap; Born global; Tech startup;

    Abstract : International entrepreneurship is a prominent phenomenon in contemporary research, because of the ease of internationalisation for companies. Start-up hubs in Europe are booming and especially web-based tech companies internationalise quickly. READ MORE

  5. 4. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
    Keywords : Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

    Abstract : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. READ MORE

  6. 5. Push-pull’s factors influencing exchange student’s destination choice for study abroad : A case study of the students at JIBS

    University essay from IHH, Företagsekonomi

    Author : Mai-Thuy-Tien Vo; Rafia Muntasira; Ming-ming Jiang; [2009]
    Keywords : push-pull factors; internationalisation; means-end chain; exchange students;

    Abstract : ‘Internationalisation of higher education’ is considered a significant issue in many countries.One effective way to achieve internationalisation is by having an exchange study program. Thisis something which has been promoted by universities all around the globe. READ MORE