Essays about: "social identity perspective"

Showing result 16 - 20 of 227 essays containing the words social identity perspective.

  1. 16. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    University essay from Malmö universitet/Kultur och samhälle

    Author : Rocío Martínez Climent; [2019]
    Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE

  2. 17. Racial profiling: Personal experiences that people of color face in Sweden

    University essay from Högskolan i Gävle/Avdelningen för socialt arbete och kriminologi; Högskolan i Gävle/Avdelningen för socialt arbete och kriminologi

    Author : Anela Rasidovic; Halimo Hussein; [2019]
    Keywords : Race; racial profiling; people of color POC ; intersectionality; experiences.;

    Abstract : Racial profiling: Personal experiences that people of color face in Sweden  The purpose of this study is to explore the personal experiences of racial profiling that people of color face in Sweden. Racial profiling is a social issue in the world today and a much-disputed subject in the Swedish society. READ MORE

  3. 18. Queer Migration Perspectives: Identity construction and experiences of social inclusion and exclusion of LGBTQ refugees in Sweden

    University essay from Malmö universitet/Kultur och samhälle

    Author : Zoe Korten; [2019]
    Keywords : Migration; Queer; LGBTQ; Refugee; Sweden; Inclusion; Exclusion; Identity; Qualitative;

    Abstract : Research within the field of migration studies has become increasingly interested in asylum seekers and refugees over that last decade. However, there is a large gap in migration literature regarding LGBTQ migrants and LGBTQ asylum seekers and refugees in general. READ MORE

  4. 19. Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Orheim; Saga Bluhme; [2019]
    Keywords : Heritage Brands; Brand Publics; Evolutionary and Revolutionary Rebranding; Burberry; Gucci; Business and Economics;

    Abstract : The aim of this study was to determine in what manner a luxury fashion heritage brand can rebrand from the perspective of brand public members. In line with the relativist and social constructivist stance taken in this study, a netnography of posts and belonging comments on the Instagram accounts of this study’s two example companies, Burberry and Gucci, was conducted. READ MORE

  5. 20. Belongings in segregated residential areas. A study on identity expression of immigrants living in Rosengård, Malmö from a sociological perspective

    University essay from Lunds universitet/Sociologi

    Author : Ewa Grabowska; [2019]
    Keywords : collective identity; immigrants; residential segregation; stigmatization; Social Sciences;

    Abstract : This study revolves around how the adult immigrants who live in Rosengård think and feel about living in this segregated area, the impact such place has on identity creation and how identity development is seen in the background of their integration into the Swedish society. In this study the qualitative method has been used – six interviews have been conducted with residents of Rosengård. READ MORE