Essays about: "social influences on behavior"

Showing result 1 - 5 of 72 essays containing the words social influences on behavior.

1. 1. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

   University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

   Author : Jacquelynn Ennis; [2024]
   Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

   Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

3. 2. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   University essay from Umeå universitet/Företagsekonomi

   Author : Najda Gvozden; Lovisa Zetterlind; [2023]
   Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

4. 3. Littering behaviors and communication: The case of Strängnäs municipality, Sweden

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Desirée Halvarsson Amberg; [2023]
   Keywords : Sustainable development; Cognitive Dissonance; Litter; Pro-Environmental Behaviors; Social Norms; Social Practice Theory;

   Abstract : Consumption of everyday products is an unintentional behavior most individuals act out without thinking of it. These products can end up as litter discarded in nature. Littering is an important field to study in order to achieve a sustainable future. READ MORE

5. 4. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nina Roques; [2023]
   Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

   Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

6. 5. From Trash to Treasure : A Qualitative Study on Consumer Perception of Bio-based Plastics and the sspects that influence these perceptions

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ellinor Zakhour; Sheida Yousefnavaz; [2023]
   Keywords : consumer perception; theory of planned behavior; bio-based plastic; subjective norms; perceived behavioral control; knowledge; expectations; perceived benefit; consumer behavior;

   Abstract : This research study aims to explore consumer ́s perception of bio-based plastic and to gain a comprehensive understanding of the various aspects including knowledge, expectations, perceived behavioral control and subjective norms that influence these perceptions. With increasing environmental concerns related to conventional plastics, there is a growing interest in sustainable alternatives. READ MORE