Essays about: "social innovation in hotel"

Found 3 essays containing the words social innovation in hotel.

1. 1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

   University essay from Lunds universitet/Produktionsekonomi

   Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
   Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

   Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

3. 2. Approaching Future Customer using Technological Advance in Hotel Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andrea Pisarova; [2012]
   Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

   Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

4. 3. Approaching Future Customer using Technological Advance in Hotel Industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andrea Pisarova; [2012]
   Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

   Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE