Essays about: "social media, event"

Showing result 1 - 5 of 76 essays containing the words social media, event.

1. 1. Scrum - From hype to disappointment?

   University essay from Mälardalens universitet/Akademin för innovation, design och teknik

   Author : Malin Westman; [2023]
   Keywords : Scrum; events; Agile; project management; software development;

   Abstract : The Agile method has since it got published, of many been regarded as the universal solution to increased flexibility in software development. Scrum is, without a doubt, the most widely used Agile method among software development teams. READ MORE

3. 2. Navigating narratives: A framing analysis of AUKUS in Chinese state media

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Alison Clark; [2023]
   Keywords : AUKUS; Trilateral security collaboration; Chinese state media; Media framing; Social Sciences;

   Abstract : This thesis investigates how the framing of AUKUS, a trilateral security and defense collaboration consisting of Australia, United Kingdom, and the United States, is portrayed by Chinese state media. AUKUS, established on September 15, 2021, is mainly focusing on providing Australia with nuclear-powered submarine technology. READ MORE

4. 3. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Elin Fredlund; Savannah Gillblad; [2023]
   Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

   Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

5. 4. Mediating the Past and Historicizing the Present: The HBO Series Chernobyl (2019) and Its Transnational Audience Responses on IMDb

   University essay from Lunds universitet/Filmvetenskap

   Author : Wei Xu; [2023]
   Keywords : Chernobyl; nuclear disaster; audience research; media and memories; cultural memory; television drama and history; Arts and Architecture; Cultural Sciences; History and Archaeology; Languages and Literatures;

   Abstract : The Russian invasion of Ukraine has put the vulnerability of Ukraine’s Zaporizhzhia nuclear plant under the spotlight. Meanwhile, the remembrance and reflection of the Chernobyl disaster of 1986 has been ongoing in different media among which the HBO mini-series Chernobyl (2019) stands out and resonates transnationally. READ MORE

6. 5. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE