Essays about: "social media Generation"

Showing result 1 - 5 of 122 essays containing the words social media Generation.

1. 1. Volodymyr Zelensky - From Onscreen to Online

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Lisa Sjöberg; Kerstin Gustafsson; [2022]
   Keywords : Keywords: political communication; social media; digital natives; social media era; social media communication; vlogging; impression management; rhetorics; narratives.; Social Sciences;

   Abstract : As of the current state, there is an ongoing war in Europe; something which has not been experienced in modern days. A crisis like this aids for political leaders who can communicate to their people, hence this thesis was sprung from an interest in investigating the unforeseen video communication that has surfaced with the Ukrainian president Volodymyr Zelensky. READ MORE

3. 2. Reactions Towards Politicians' Different Self Portrayals Among Individuals of Generation Z

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Elsa Spenninge; Louise Andrea Alexandra Bendixen Kettis; [2022]
   Keywords : Personalization; Media Effects; Framing Theory; Social Media; Politicians; Generation Z; Social Sciences;

   Abstract : The aim of this study is to analyze the reactions of individuals within Generation Z in regards to various self presentations of politicians. The study has been conducted based on three focus groups, where certain Instagram posts of Ebba Busch, Ulf Kristersson and Nicola Sturgeon have been presented. READ MORE

4. 3. The TikTok effect : A case study on emotional marketing through social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Camila Daniela Vasquez Rodriguez; [2022]
   Keywords : Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

   Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE

5. 4. Sustainable Influencers, Hot or Not? : An Exploratory Study of the Perceptions towards Sustainable Fashion Influencers on Instagram

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Marilyn Palin; Wilma Sköld; [2022]
   Keywords : Generation Z; Social Media Influencer; Sustainable Fashion; Instagram;

   Abstract : Background: Given consumers’ rising awareness of the environmental damages caused by the fashion industry, brands now discuss sustainability in relation to their products often through using social media platforms. With the ambition to shift consumers’ purchasing behavior, firms strive to collaborate with influencers to endorse their sustainable products. READ MORE

6. 5. Staying Exclusively Connected : A qualitative study on how the modern luxury consumer experience luxury brands in a social media environment

   University essay from

   Author : Josefine Pålsson; Hannah Holtmo; [2022]
   Keywords : Luxury brands; Generation Z; Social media; Consumer experience. ; Lyxvarumärken; Generation Z; Social media; Konsumentupplevelse.;

   Abstract : The purpose of this thesis was to study how the modern luxury consumer, Generation Z, experiences luxury brands in a social media environment. The theoretical framework presents previous research that has been on the topics of luxury brands, Gen Z, social media and consumer experience. READ MORE